You may not think of yourself as an influencer; you really just want to own a business that doesn’t lack for clients, and people seem to think that you need to be on LinkedIn to round out some of the other things you’re doing. (You are doing other things, right?) Participation on LinkedIn—we’ll just stick…

I am obsessed with differentiation. Back in the early 90s, when I owned my firm, differentiation didn’t matter that much. A local client would pick a local agency, and the choice came down to capabilities and chemistry. But the internet demolished all those moats, and differentiation became absolutely critical in a sea of firms all…

I’ve been fascinated by the concept of trust these days, spurred in part by the erosion of trust in our public discourse. I trust my neighbors. I trust my work partner. I trust my podcast partner. I trust my spouse. I trust that people will drive on the correct side of the yellow line. I…